Jae Nguyen (they/them) is
achieving greatness while
a digital designer
a visual storyteller
studying Design Media Arts
at UCLA. Find out more.


PROJECTS
  1. Angel Bites [BRANDING]
  2. UCLA Library [PASSWORD-ONLY]
  3. Cơm Gia Đình [PUBLICATION]
  4. Lady Vengeance [PACKAGING]
  5. RefineLA [SOCIAL MEDIA & PRINT]
  6. Dear Asian Youth [SOCIAL MEDIA]

PLAYGROUND
  1. Graphics
  2. Motion

Cơm Gia Đình


Original layout system demonstrated through Jeanne Chapuido’s family bánh uớt (steamed rice rolls) recipe. Front cover of Cơm Gia Đình. (Photography provided by Lanny Nguyen).


OVERVIEW A Vietnamese cookbook preserving 50 family recipes passed down across generations

ROLEBrand Design
Layout Design
Editorial Design
OBJECTIVE Design layouts and a brand 
system optimized for hand-off.
CONTEXTDesign Internship - Summer 2025
Vietnamese American Roundtable (VAR)

Project Note: The visuals presented on this page reflect the original design system and art direction I established prior to the end of my internship. Using the system I defined, the final printed publication was later completed by the design team.

Defining the Scope


Upon joining the design team, Cơm Gia Đình existed merely as a series of family recipes laid out on Canva templates.

Given the short-term nature of the internship, it was established my role would be to create a foundation...

More specifically, to define the visual strategy and design system for Cơm Gia Đình, from the typography -> color palette -> layout design, to be used by the internal team once my internship ended.

I completed my internship in the beginning of September 2025. Using the design system I created, the cookbook was later released in November 2025.
Concept spread of the cookbook’s introduction. 
(Photography provided by Lanny Nguyen)


Official printed version designed using my visual system